Police Now - A Decade of Transformation

FOREWORD

I often remark that Police Now was started by three people and a dog in a garage, and that the first

training academy was built from paper and string.

That isn’t quite accurate, but it isn’t far off. This is an idea, a programme, a team, an organisation, and a

movement with very humble origins indeed: a small group of junior police officers and staff, working on

rest days and at weekends, in spare rooms and coffee shops, motivated by the belief that policing can

be a great force for good, and that the right person put into the wrong place within an institution can

positively disrupt and make all the difference in the world.

In those early days, our horizons were limitless, but our timescales were short. The Police Now pioneers

dared not dream that their idea would last a decade, let alone that it would enjoy success and become a

key part of the policing infrastructure in England and Wales.

That it has done so is first and foremost testament to the quality, integrity, determination, intelligence

and diversity of the officers who join both policing and Police Now through our programmes. I am, daily,

astounded and delighted by tales of their accomplishments, their impact, and on occasion their heroism,

on behalf of the public and their colleagues.

Many others deserve credit, too. The old sweat coppers that abandoned self-interest and cultural

privilege to support change. A system of chief constables, politicians (of all parties), and civil servants

that, though much maligned, gave Police Now both the support to survive and the space to thrive.

Our volunteer trustees and many friends, from many sectors, who offer their expertise and industry,

for free, to encourage something they feel is good. And the professional team at Police Now HQ,

whose talents far surpass the capability of early amateurs like me.

We haven’t got everything right. And to say that the journey has been a rollercoaster is an understatement.

But by working with our partners, I think we’ve got the big calls correct where it mattered. And proved

beyond doubt, sometimes in the face of surprising levels of institutional opposition, that when well

executed the fundamental concept is sound: if you recruit high quality, diverse people into public

service, you equip and support them well, and you lead them with integrity and honesty, they will deliver

remarkable things.

The policing landscape, and arguably the social landscape, is more challenging than it was a decade ago.

The mission isn’t complete. There’s much more still to do. And greater need than ever for brilliant people

to do it. But I couldn’t feel prouder of the start that we have made.

Chief Executive Officer, Police Now

KURTIS CHRISTOFORIDES

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Transform communities, reduce crime and anti-social

behaviour, and increase the public’s confidence in the

police service by recruiting, developing and inspiring

outstanding and diverse individuals to be leaders

in society and on the policing frontline.

OUR MISSION IS TO

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WHY WE EXIST

A DECADE OF IMPACT: REFLECTIONS FROM OUR CHAIR

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Our Chief Marketing Officer, Clare Power, sat down with our Chair of the

Board, Sir Ian Powell, to ask why he wanted to focus his time and energy

on Police Now, and discuss the highs and lows of the last ten years.

Sir Ian Powell is no stranger to leading ambitious organisations operating in complex and highly regulated

sectors, having served two terms as Chairman and Senior Partner of PwC, and been Chairman of Capita and,

more recently, of Flint Global. His extensive experience in both the private and public sectors has brought

invaluable insight and leadership to Police Now.

Chief Marketing Officer,

Police Now

CLARE POWER

Chair of the Board,

Police Now

SIR IAN POWELL

During my time as Chairman at PwC, I supported Police Now in its early days.

I’ve always had a deep respect for policing – it plays a crucial role in the fabric of our

society. From the outside, it was clear there were real challenges within the system.

So, investing time in recruiting talented, diverse individuals felt important.

If you want to evolve an organisation’s culture – and all cultures must evolve – you have

to start by bringing in great people with a diversity of thought and lived experience,

especially at junior levels. As they grow and move into leadership roles, their influence

becomes transformational. Through their work, they are shaping the future of policing from

within and driving wider reform to build public trust and challenge outdated systems.

I was particularly struck by the potential to reach individuals who might never have

considered policing as a career – people from different walks of life, with different

perspectives. If we could open their eyes to the idea of policing as a viable, impactful

career path, then that felt like an exciting and constructive thing to do. And that’s what has

kept me engaged all these years.

Why did you decide to support

and get involved with Police Now?

I’m proud that we’ve built something sustainable, agile,

and true to its mission. We’ve tried things, adapted, and

kept improving. And when we’ve been tested, we’ve stuck

to our principles. That’s not always the easy path, but it’s

the right one – and as a board, we’ve taken pride in that.

I’m also incredibly proud of our participants. I remember sitting

in a session where young officers presented on community

initiatives that had made a real difference. I was in awe of their

courage – trying something new, taking risks, and seeing it

succeed. You could see the ripple effect in the room with other

officers inspired to take similar action in their own communities.

What are you most proud of?

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One of the biggest challenges was tackling the lack of visible diversity in policing.

Police forces, like all public institutions, should reflect the society they serve. For a long time,

that simply wasn’t the case. Police Now’s commitment to attracting individuals with a range

of backgrounds, experiences, and perspectives was the right move – but it wasn’t easy.

We quickly learned that if you’re going to attract candidates from underrepresented

communities, you need to deeply understand the unique pressures they face. For some,

the police were not viewed as a force for good. That history, and those perceptions,

come with real emotional weight.

When someone from one of those communities says, “I’m thinking about joining the police,”

they might face resistance – from family, friends, even their wider community. Supporting

people at those critical moments of decision-making is essential. Police Now understood

that early on, and I think we’ve done something different – and significant – in that space.

What have been some of the

greatest challenges?

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Police Now was built by people from both inside and

outside of policing. That blend has been essential.

Policing is a specialist profession – you need people

who have experienced working on the frontline and

truly understand its complexities. But if it had been

built solely from within, it may have been absorbed

into the status quo. On the other hand, if it had been

entirely shaped by external voices, it might have

missed the point altogether.

The real value has come from the tension

between the two – from the questions that

outsiders ask, even the “naive” ones.

Sometimes, those questions spark new ideas.

We’ve had seasoned officers, early-career

officers, and people who’ve never worked in

policing. That mix has allowed us to challenge

assumptions while building something practical

and relevant. It’s a kind of alchemy – I don’t think

Police Now would have succeeded without it.

How has combining policing perspectives with those

outside of policing helped Police Now succeed? 

WHY WE EXIST – A DECADE OF IMPACT: REFLECTIONS FROM OUR CHAIR SIR IAN POWELL

Policing still faces significant challenges. Over the past decade, Police Now has brought thousands of

officers into the service – many of whom are now stepping into more senior roles. Their diversity of

thought, experience, and background is beginning to shape the culture from within.

Neighbourhood policing remains at the heart of what we do. From the beginning, we believed in the value

of a trusted officer embedded in the community for a sustained period – someone who understands the

local context and builds genuine relationships. That model is even more relevant today.

We’re also now seeing graduates go into neighbourhood and detective roles side-by-side in the same

forces. This dual-track approach is creating powerful cross-functional cooperation. The relationship

between neighbourhood and detective policing is key – intelligence gathered locally helps drive

investigations, protect the vulnerable, and bring justice. That’s the future we’re helping to build.

What’s the importance of Police Now today?

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I’d ask: What can you give back?

Police Now played a role in shaping your journey. How can you now

support the next generation? Not just as formal mentors or sponsors,

but by living the values you helped build.

What would you say to alumni on Police Now’s 10th anniversary?

Former Minister for Policing and Crime Prevention;

Current Minister of State, Department for Work and Pensions

DAME DIANA JOHNSON DBE MP

For a decade, Police Now has played a vital role in developing highly skilled

neighbourhood officers and detectives with a mission to build a stronger

connection between communities and the police.

At its heart, Police Now champions the values that are crucial to effective

policing: professionalism, compassion, diversity, and ethical leadership.

I’ve seen first-hand the passion and dedication of Police Now participants

and had the pleasure of meeting a group of inspiring female officers on

International Women’s Day and hosting a secondee officer in my office.

The success of the specialist graduate neighbourhood and detective

programmes shows what an incredible impact talented individuals, who

may never otherwise have considered a career in policing, can make.

Congratulations to Police Now on ten years of valuable contribution to

policing and communities and I look forward to continuing to work together.

Chair, National Police Chief’s Council

GAVIN STEPHENS QPM

Police Now is a welcome source of innovation for policing in

England and Wales. Over the last ten years, I have seen first-

hand the quality and difference of many of the new officers that

they and their partner forces have recruited together. It’s an

initiative that I and the NPCC continue to be pleased to support.

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A review of the Public Attitudes Survey conducted by the Mayor’s Office for

Policing and Crime (MOPAC) in London results showed a

17% increase in young people’s confidence

in the police in communities with a Police Now participant compared to similar

communities without a Police Now presence, highlighting the impact that partnering

with Police Now is having on local communities through more effective engagement.

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HIGHLIGHTS OF

THE DECADE

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We would like to take this opportunity to thank

our force partners for their continued support,

encouragement, constructive challenge and

commitment to our shared mission.

POLICE NOW HAS ESTABLISHED PARTNERSHIPS WITH

37 OF THE 43 POLICE FORCES IN ENGLAND AND WALES

TO BRING 3,471 OFFICERS INTO POLICING.

Avon and Somerset Police

Bedfordshire Police

Cambridgeshire Constabulary

Cheshire Constabulary

City of London Police

Derbyshire Constabulary

Devon and Cornwall Police

Dorset Police

Dyfed-Powys Police

Essex Police

Gloucestershire Constabulary

Greater Manchester Police

Gwent Police

Hampshire and Isle of Wight

Constabulary

Hertfordshire Constabulary

Humberside Police

Kent Police

Lancashire Constabulary

Lincolnshire Police

Merseyside Police

Metropolitan Police Service

North Wales Police

North Yorkshire Police

Northamptonshire Police

Northumbria Police

South Wales Police

South Yorkshire Police

Staffordshire Police

Suffolk Police

Surrey Police

Sussex Police

Thames Valley Police

Warwickshire Police

West Mercia Police

West Midlands Police

West Yorkshire Police

Wiltshire Police

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Rising through the ranks

25 %

of the 2024 Fast Track to Inspector

intake were Police Now graduates

(despite only representing 1.5% of all police constables)

Recognised by students, graduates, and industry experts for excellence

in employer brand, recruitment, training, development, and diversity

– earning over 45 awards for our innovative, inclusive approach.

45+ INDUSTRY AWARDS AND COUNTING

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A Times Top 100 Graduate

Employer since 2018

Ethnicity Awards 2021 - 'Workplace Hero'

Best Candidate Experience – The Firm Awards 2024

Recruitment Marketing Awards 2021 -

‘Best Diversity and Inclusion Initiative’

Institute of Student Employer Awards 2021 - ‘Best Attraction Campaign’

TARGETjobs National Graduate Recruitment

Awards 2021 ‘Best Diversity and Inclusion Strategy’

CIPD People Management Awards 2021 -

‘Best Learning and Development Initiative’

Recruiter Awards 2021

- ‘Best Graduate Recruitment Strategy’

Institute of Student Employer Awards 2021 - ‘Innovation in Attraction’

Female Frontier Award 2021 - 'Honouree for

Contribution to Inclusivity and Diversity'

ABP (Association for Business Psychology)

2021 award - 'Excellence in Customised Assessment'

‘Graduate Scheme of the Year’ - Winner

of the 2017 Personnel Today Awards

CIPD People Management Awards 2021 -

‘Best Inclusion and Diversity Initiative’

Institute of Student Employer Awards

2022 - ‘Commitment to Improving

Diversity through Student Resourcing’

Gold in Brilliance in Diversity and Inclusion

at HR Brilliance Awards 2024

TARGETjobs National Graduate Recruitment

Awards 2021 ‘The Rising Star’

The Inclusive Top 50

UK Employers 23/24

HR Excellence Awards 2022 - 'Best Diversity and Inclusion Strategy'

Institute of Student Employer Awards 2021 -

‘Commitment to Improving Diversity through Student Resourcing’

Personnel Today Awards 2021 -

‘Graduate Scheme of the Year’

Institute of Student Employer Awards

2025 - ‘Best Attraction Campaign’

The Inclusive Top 50 UK Employers 22/23

Highly commended Public Relations and

Communications Association Award 2024

Winner of ISE Student Recruitment Award -

Diversity and Inclusion Award 2018

CIPD People Management Awards 2017

- ‘Best Leadership and Development

Programme in Public/Third Sector’

Recruitment Business

Awards 2017 -

Creative Grand Prix

Recruitment Business

Awards 2017 - ‘Best

Graduate Campaign’

‘Best Video/Animation’ - 2017 Recruitment Business Awards

‘Best Website’ - 2017

Recruitment Business Awards

Digital Solution - 2017 Recruitment Marketing Awards

Outdoor Campaign - 2017 Recruitment Marketing Awards

Video (below £10,000) - 2017 Recruitment Marketing Awards

The Grand Prix Award - 2017 Recruitment Marketing Awards

‘Most Effective Recruitment

Marketing Campaign’

- 2017 Recruiter Awards

‘Best Employer Brand

in Charity/NGO/NFP’

- 2017 Employer Brand

Management Awards

‘Best Communication of Employer Brand to external

audience’ - 2017 Employer Brand Management Awards

‘Best Employer Brand Management

Programme’ following a change - 2017

Employer Brand Management Awards

‘Best Digital Communication of the

Employer Brand’ (Silver Award) - 2017

Employer Brand Management Awards

The Grand Prix Award - 2017 Employer Brand Management Awards

Institute of Student Employer Awards

2022 - highly commended for

'Best Overall Emerging Talent Strategy'

RAD Awards 2018

- ‘Best Graduate

Campaign’

HIGHLIGHTS OF THE DECADE

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We’re tackling one of the most urgent challenges of our time: creating

a police service that truly reflects the communities it serves. Increasing

representation isn’t a bonus – it’s the foundation of better results,

higher performance and lasting public safety.

That’s why we’ve made it a priority to recruit people from a diverse range of backgrounds. This isn’t

just about fairness – it’s about performance. Evidence shows that diverse teams consistently deliver

better results. Diverse groups are more innovative, make better decisions and are more effective

at solving complex problems. In policing, this can translate directly into more effective crime

prevention, stronger community engagement and better victim outcomes.

A representative workforce is not only more trusted by the public – it’s also better equipped to

understand and respond to the needs of diverse communities. That’s why nurturing difference is

not a side initiative; it’s central to operational excellence and delivering the service the public wants

and deserves.

INCREASING REPRESENTATION

*between March 2024 and April 2025.

We set the ambition to improve representation in policing. We’re proud that

for our most recent cohort, who started the programme in 2025:

LEADING THE WAY

identify as

female

60%

compared to

38%

for national police

recruitment*

identify as an

ethnic minority

21 %

compared to

10%

for national police

recruitment*

Diversity of thought

of participants recruited in 2025 hadn’t planned

to apply to policing until they discovered the

opportunities offered by Police Now.

58%

In our most recent cohorts recruited in 2025:

unique languages

spoken by

participants

38

completed post-

graduate study

16%

eligible for free

school meals

19%

identify as

LGBTQ+

14%

first generation to

go to university

57 %

academic

institutions

83

Managing Director, Queer Beyond Belief;

former member of the Police Now Board

of Trustees and Police Now’s Equity,

Diversity and Inclusion Committee

RHAMMEL AFFLICK

Police Now has shown a real commitment to going beyond surface-level

diversity conversations. Its growing ability to use data and insight to

understand the nuanced, intersecting barriers faced by different communities

is a vital part of building a fairer, more effective policing culture.

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Around 60% of the graduates that join our programme arrive with career

experience from across a wide range of sectors.

Below are just some of the roles our participants held before joining Police Now.

GRADUATES BRINGING MORE THAN DEGREES

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Criminal Investigator

Litigation Paralegal

Legal Analyst

Customer Consultant Banking

Consultant

Aviation Security Officer

Code Sensei

Airport Security Officer

Magistrate

Asylum Seeker and Refugee Caseworker

Graphic Designer

Family Interventions Lead

Criminal Caseworker

Threat Intelligence Analyst

Civil Servant

Asylum Decision-Maker

Emergency Care Assistant

Fraud Analyst

First Responder

Crown Court Clerk

Community Trust Officer

Executive Head Teacher

Account Manager

Digital Inclusion Development Worker

Development Officer

Data Analyst

Compliance Technologist

Decontamination Technician

Personal Trainer

Bid Coordinator

Director

Business Development Manager

Business Analyst

Cabin Crew

Content Producer

Editorial

Researcher

Fiduciary Assistant

Fitness Instructor

General Manager

Global Business Development Executive

Global Client Onboarding Lead

Intelligence Analyst

Laboratory Analyst

Leasing Professional

Lettings Negotiator

Managing Director

Medical Secretary

Mental Health Support Worker

Parliamentary Advisor

Pilot Officer

Operations Manager

Paralegal

HIGHLIGHTS OF THE DECADE

Pharmacy Dispenser

Officer Cadet

Physician Associate

Policy Officer

PR Consultant

Prison Offender Manager

Prisoner Custody Officer

Probation Service Officer

Professional Rugby Player

Project Engineer

Project Manager

Psychological Wellbeing Practitioner

Referral Officer

Regiment Gunner

Rehabilitation

Support Worker

Safeguarding

Hub Officer

SEN Teaching Assistant

Senior Lecturer

Sexual Violence Lead

Social

Worker

Special Needs Professional

Teacher

Tenancy Manager

Territory Development Manager

Ambassador to the UK

Trooper

Valuation Analyst

Veterinary

Laboratory

Technician

Vetting Case Officer

Witness

Care Officer

Women’s Specialist Practitioner

Youth

Support

Worker

Senior Researcher

Nuclear Medicine Technologist

West Midlands Police

CHIEF CONSTABLE CRAIG GUILDFORD QPM VR DL

My team and I have been pleased to work with Police Now to recruit innovation

and difference into frontline policing roles over a number of years. By working

closely with the sector to identify areas for specialist support, their expansion

into counter terrorism and economic crime recruitment and training has

supported other vital areas of policing. The direct entry routes into these

specialisms have attracted exceptional individuals who may never have

considered a policing career otherwise. I am especially pleased with how our

organisations have worked collaboratively to iterate and shape the Police Now

programme to meet the needs of West Midlands Police and effectively integrate

new joiners into our committed and effective wider workforce. I’m genuinely

excited to see how Police Now continues to contribute to the future of policing

over the next decade, both locally and nationally.

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For resource and candidate experience reasons, we typically manage

pipelines carefully to avoid excess applications.

applications

per place

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On average, in the last

ten years we received

compared to six applications

per place for police officer

roles in England and Wales.

Demand has exceeded

for some of our

most recently

launched specialisms.

200

applications

per place

2. Reducing crime and ASB

The presence of Police Now graduates helped

prevent 3,281 incidents of crime and anti-social

behaviour in just one year.

Projected impact over the programme’s history:

30,000 fewer incidents.

Estimated £953.9 million in reduced social costs.

Equating to £11.80

return on investment

for every £1 of funding.

What’s driving that value?

More than half of Police Now recruits said

they were not planning on joining the police

until they saw the Police Now programme.

That’s over 1,600 officers who

may not have otherwise joined.

1. Widening the talent pool

Equating to £1.68

return on investment

for every £1 of funding.

DELIVERING OUTSTANDING SOCIAL AND

ECONOMIC VALUE

Independent analysis shows that Police Now offers exceptional value

– both socially and economically.

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Over the past decade

*Based on societal cost savings linked to crime

reduction, recruitment and community impact.

£13.77*

Value of return to the public

Investment in Police Now

£1

HIGHLIGHTS OF THE DECADE

3. Serving communities more

Police Now officers contribute,

on average, 400 more community hours

during their two-year training than

peers joining the police via other routes.

That’s an added £0.29

return per £1 invested,

purely through

increased service hours.

Member of the House of Lords;

former Prime Minister of the United Kingdom

and Home Secretary

BARONESS THERESA MAY OF MAIDENHEAD PC

more cost effective

– a learner model delivering

stronger outcomes – faster.

2.8x

Police Now recruitment has been proven

to be more cost-effective than traditional

methods (based on an independent

comparison of Police Now performance and

the overall Police Uplift Programme results).

Doing more with less

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Police Now was a brilliant innovation, conceived by Metropolitan Police Service officers, which

I was happy to support as a way of opening up policing to the brightest and best recruits.

Ten years on, the programme has flourished with the training of more than 3,400

neighbourhood constables and detectives in 37 police forces and supporting many

officers to progress to sergeant and inspector rank.

Guided by Sir Robert Peel’s principle that the “police are the public and the public are the

police”, it is particularly important that Police Now has recruited a diverse range of entrants.

Police Now’s work has helped transform community policing and shape our police force

by encouraging more people to take on this vital role. Over the course of the next 10 years,

and beyond, you will continue to go from strength to strength.

POLICE NOW’S HISTORY

OF INNOVATION IN

POLICING

HIGHLIGHTS OF THE DECADE

Expanding to work

with 19 forces

2018

Incorporated as an

independent charity

and social enterprise

2016

The start: A neighbourhood

policing pilot as part of the

Metropolitan Police Service

2015

Growing nationally

to work with 17 forces

2017

2019

Launched our Detective

entry specialism in

response to a national

detective shortage

17

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Continuing to innovate,

including on the policing and

social response to violence

against women and girls

2025 AND BEYOND

Frontline Leadership

Programme launched

to support talented but

overlooked officers to

reach and succeed in the

sergeant rank

2021

Police Now at peak

recruitment and training

volume to support the

Police Uplift Programme

2020

2022

Alumni Impact Awards

recognise exceptional

officers across the country

Counter Terrorism

specialism launched

2023

Economic Crime

specialism launched

2024

HIGHLIGHTS OF THE DECADE

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Specialisms

For ten years, Police Now has led a transformation in officer recruitment,

training and development – adapting to the changing priorities of

policing in England and Wales.

INTRODUCING OUR AWARD-WINNING

NATIONAL GRADUATE PROGRAMME

We were the first to introduce direct pathways for graduates into neighbourhood policing, detective

roles, counter terrorism and economic crime. We’ve been agile in our response to national policing

challenges, government priorities and graduates expectations.

Today, our neighbourhood specialism supports the delivery of the Neighbourhood Policing Guarantee,

while all our pathways prepare officers to reduce crime, build public trust and lead positive change.

Together they reflect our long-standing commitment to strengthen the policing frontline, and shaping

the future of policing.

Neighbourhood officers embedded in local

communities to build trust, prevent harm

and lead long-term change through visible,

problem-solving policing. Out on the street

delivering for communities by just week eight

of their training, ten or so weeks earlier than

most other trainee officers.

NEIGHBOURHOOD:

Independent Patrol Status

achieved by week 17.

Tackling fraud, cybercrime and

financial exploitation. Defending

the public and safeguarding the

UK’s economic integrity.

ECONOMIC CRIME:

Tackling and preventing serious

crime and supporting victims

through evidence-led complex

casework and problem solving.

DETECTIVE:

Protecting national security

by preventing, detecting and

disrupting terrorism threats.

COUNTER-TERRORISM:

Delivering PIP2 qualified

detective constables

equipped with core policing

and investigative skills.

Quickly deployed where they

are needed most, programme

participants take the National

Investigators’ Exam (NIE) after just

ten weeks’ service, and 73% pass

first time – 18 percentage points

higher than the national average.

Independent Patrol Status

achieved by week 23.

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An intensive, in-person academy

experience builds core policing skills,

peer connections, and shared

purpose from day one.

Residential training

Every participant is paired with a

Performance & Development Coach,

supporting growth, confidence, and

long-term career progression.

Coaching

Participants complete a rigorous,

role-specific assessment designed

to identify leadership potential and

readiness for frontline impact.

Bespoke immersive assessment

tailored to the specialism

Recruiting those with the capability,

values, and potential to be excellent

future leaders and line managers.

High leadership bar

Participants join a nationwide

community of peers, sharing best

practice and driving change

across forces and regions.

National network

Participants undertake a structured,

two-year journey to become fully

qualified Detective Constables or

Police Constables.

Two-year programme

Officers are quickly embedded in

their roles and the teams that need

them most, making a meaningful

difference early on.

Fast development

to the frontline

Unique secondment opportunities

for neighbourhood specialists to

expand experience, expose officers

to new challenges, and accelerate

career development.

Secondments